The impact of the tourist season on Montenegro’s real estate market
The impact of the tourist season on Montenegro’s real estate market

04.09.2025

The impact of the tourist season on Montenegro’s real estate market

Every tourist season brings new potential buyers and renters to Montenegro. The country is increasingly standing out as an attractive travel destination, drawing visitors from all corners of the globe who recognize its unique potential. Beyond its tourism appeal, considering current global developments, Montenegro is also among the countries offering a high level of safety for living and staying.

Seasonal trends reveal which locations are becoming the most attractive for investment, providing valuable insights for anyone planning to invest in Montenegrin real estate. Read on to discover how the tourist season directly impacts the property market and what opportunities it opens up for prospective buyers and tenants.

 

Montenegro real estate - trends during the tourist season


Rising interest in real estate

The influx of tourists leads to increased interest in real estate, especially in coastal towns such as Budva, Tivat, Kotor, Herceg Novi, and Bar. Demand for short-term rentals, particularly apartments and villas, rises, while interest in property purchases also grows, as many buyers see this as a long-term investment and a secure source of income.

 

Higher income and optimal property use

As mentioned, demand for short-term rentals peaks during the tourist season. Property owners can generate higher income compared to long-term rentals while maximizing the utilization of their properties when not in personal use. This makes investments more profitable, allowing buyers and investors to earn additional income, especially during the peak season.

 

Location popularity and its impact on prices

Increased tourist demand makes popular destinations even more attractive to buyers. Higher interest and competition among investors and buyers lead to rising property prices, particularly in locations that are most sought after during the season.

Tourism strongly shapes local real estate markets - tourism not only drives demand and increases property values, but it also creates new opportunities for commercial spaces and hospitality services, contributing to the overall economic growth of destinations.

It’s also important to note that Montenegro’s real estate market is becoming increasingly regulated, which benefits buyers by making the buying process safer and more secure. The adoption of the Law on Mediation in Real Estate Sales and Rentals in July further strengthened protection and transparency in the market.

Understanding how tourism affects demand, prices, and returns can help guide investment decisions. That’s why working with an agency that knows the local market is essential. If you want to find the perfect investment opportunity, contact Amfora Real Estate and explore our selection of real estate in Montenegro.